It’s my passion to build brands that embody the breadth and brilliance of the companies they represent.
Creating a compelling identity for this technology agency started with my rebranding in 2015. As its Creative Director, it was important for me to pair great strategy with strong design to position this emerging technology + service company in a competitive market.
I elevated their brand experience with bold and iconic visuals, we instilled a sense of luxury and a lasting impression.
Brand design is the silent ambassador of its company, and the art of being knowable, likeable and trustable.
That was the missing link when REDRIVE came to me in 2016 to overhaul their existing deisgn. After completing an extensive rebranding of this automotive company, I designed a communication suite to deliver a memorable brand experience across digital and print platforms.
The brand image is a complex symbol, and a strategy made visible – but it’s useless if it doesn’t connect with the right audience in a relevant way.
It’s my process to design for those interacting with the brand and to evoke an emotional response within them.