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I’m a marketing specialist with an emphasis in brand development and emerging technologies. I aspire to create thriving brands, leveraging the latest technologies and strategic solutions.
It was my start in 2008 as Director of Marketing for a small cosmetics line that I realized the power of a brand - it can position your product amongst the titans of the industry.
Leveraging social media, much in its infancy at the time, I pioneered strategies and campaigns that engaged us with a global audience. I elevated the small line, positioning it as a boutique beauty brand with a unique and simple offering; effortless beauty - 4 products, 3 minutes, it’s all you need.
In a saturated market of major cosmetic companies with vast libraries of products, we found our unique value proposition - presenting a much simpler approach to beauty. It spoke to many women, and as we grew, I juggled being the brand’s lead creative, as well as the liaison with our manufacturer in New York. This growth and success led us to distribution opportunities in the middle east and a thriving e-commerce division.
Following on that success I moved to New York for my studies at the School of Visual Arts. My passion for innovative marketing and emerging technologies led me to the creative director role for an emerging tech agency specializing in virtual reality and 3D campaigns in the real-estate and hospitality sector.
Building this brand from the ground up, I knew already the power a compelling brand identity could have. With iconic visuals and a strong design, I elevated our client roster garnering top luxury brands. We partnered with New York’s leading real-estate developers and hospitality groups, and our VR campaigns for Ritz-Carlton hotels earned us a nomination for a 2016 Visionary award.
Leveraging on that success I was brought to Samsung as the creative director of their internal agency, creating campaigns and pioneering new retail concepts at their 837 space until 2018.
Also find me on social media:
American Marketing Association, Member
American Photographic Artists, National Member
MCC Certified, Marketing Certified Consultant
Content Marketing Certificate, The DMA
Ritz-Carlton Visionary Award, Nominee